Social Media: Real Business Strategies for Success
How are some businesses harnessing the power of social media to differentiate and manifest their brand, scale their organization, and succeed where others fail? Our panel of experts share real-life examples that highlight successful social media strategies and executions. They’ll answer questions from the audience, and provide a glimpse into the future of how social media will dramatically change how we do business and lead our lives. Our panelists include:
· Murtaza Hussain – In his role as Co-founder and President of Peanut Labs™, Murtaza leads the company's overall strategy and product direction. He has been instrumental in forming industry-changing partnerships that bridge social media and online communities with the business application needs of the market research community. Murtaza was pursuing a Bachelors of Arts in Anthropology at Williams College, MA prior to leaving academia to start Peanut Labs.
· Eric Picard – As Advertising Technology Advisor to the Advertising Platform Engineering team at Microsoft Corporation, Eric works on long-term vision, and coordinates between the business and technology teams. He has held several pivotal advertising technology roles at Microsoft where he covered several key areas, including working on the long-term ad platform and product strategy, determining what the end-state of Microsoft’s ad platforms and other advertising offerings should look like.
· Ben Straley – Ben is Co-founder and CEO of Meteor Solutions, the leader in earned media measurement and activation. He began his online marketing career in 1997 as a producer for Starwave, where he worked on online advertising and marketing promotions on ESPN.com and ABCNews.com. He then went on to spearhead the development of ESPN.com’s online marketing and e-commerce systems. Ben holds an MBA from the Kellogg School of Management, a BA with distinction from Colorado College, and is the curriculum developer and lead instructor at the UW Extension’s Advanced Interactive Marketing program.
· Jim Watson – Jim is Senior Vice President, Managing Director of Razorfish Northwest. Razorfish is a leading global digital agency with 21 offices around the world. Jim has more than 15 years of experience helping Fortune 500 companies accelerate their business growth through innovative marketing programs. Before joining Razorfish, Jim ran the Customer Relationship Marketing group at VoiceStream Wireless (now T-Mobile) where he implemented data-driven marketing programs that grew the company’s revenue, and reduced customer churn rates. He holds a BA and an MBA from the University of Washington.
· Mike Weaver – As VP of New Business Development and Mobile Discipline Lead for MRM Worldwide – Seattle, Mike is helping develop and bring MRM’s clients to mobile, and create a center of excellence around mobile advertising and marketing in Seattle. For over a decade, Michael has worked at the intersection of technology and advertising, often as a translator and a driver of new media campaigns. He has helped guide some of the most innovative advertising and content online and—in what has become his specialty—the mobile space.
The event will be moderated by Ethan Yarbrough, Co-founder and President of Allyis Inc., a consultancy focused on the development and adoption of 2.0 technologies and practices within the enterprise. Ethan is a social computing thought-leader and active participant in the Enterprise 2.0 conversation. Via his Emerging Web Memo blog, Twitter, white papers and speaking engagements, Ethan actively drives conversations around how organizations can leverage and prosper from using social technologies and cultures inside the firewall. Ethan holds an MA in English Literature from Western Washington University.
Some topics of discussion include:
· How do you measure social media ROI?
· What pitfalls should you avoid?
· What is the most important thing to know about social media?
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