Boomers, Technology & Health: Consumers Taking Charge!

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There are 78 million baby boomers in the U.S. today, representing the fastest-growing, largest-spending segment of any single demographic in history. Also known as the Sandwich Generation, they not only manage their own lives, but often those of older and younger family members. As we hold the first MIT Enterprise Forum of the year, a new milestone will be reached as the oldest of them turns 65.

Research has found that tech-savvy boomers want to make managing their own health and wellness, as well as that of their family members, easier, affordable, and on their own time.  Baby boomers want to age in place, and also extend the time their aging parents can remain in their own homes.

Will boomers demand and drive the “consumerization” of health? What role will mobile, social networking and data technologies play? As an affluent group who adopts technology with enthusiasm and is willing to try new brands, it will be fascinating to watch how innovative companies develop and market tech-enabled products and services to meet the demands and lifestyles of this iconic generation.

Join us on January 19th as our stellar panel of speakers explores from both a social consumer standpoint and a technology lens how sensor, robotic, software, wireless, UX, hardware, mobile, gaming, and networked technologies will come together to deliver “personal connected health” solutions for the 45+ consumer demographic.

Moderator: Principal,

Our panelists include:

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Who should attend: Entrepreneurs, investors, business people, professionals, executives and students

Location: Museum of History and Industry (MOHAI). .

Important Parking Information:
Although complimentary parking is available outside of the venue, it is limited for the number of guests we are expecting for this event. Please consider arriving early, carpooling, or taking the bus (# 25, 43, 48, 167 and 545). Below are some additional parking options:
·          Neighborhood parking unrestricted after 6:00 pm (with a two-hour limit before that)
·          UW’s parking lots or Montlake neighborhood parking zones

Event schedule

* 5:00 - 6:30 pm – Networking / cash bar / hors d’oeuvres

* 6:30 - 8:00 pm – Panel discussion

* 8:00 - 8:15 pm – Q&A

MIT Alumni: Please register through the

Deadline for Early Registration: 10 days before the event, January 9.

Thursday, January 20, 2011 - 1:00am