First Mover Advantage - Business Basic or Trendy Term?
MIT Enterprise Forum Of The Northwest Presents:
First Mover Advantage: Business Basic or Trendy Term? <?xml:namespace prefix = o /?>
WEDNESDAY, February 13, 2002, Bellevue Hyatt Regency
During the Internet craze of the late 90's, "first-mover advantage" was widely viewed as a necessary ingredient for business success....now, just a few short years later, many of the very same people who touted this "advantage" see it as myth. Where exactly does competitive position fall on the spectrum of business tenets? Learn which market conditions provide first-movers with "the advantage", devise strategies to erect barriers to protect your advantage and identify opportunities to crumble another's advantage and make it your own.
Join us on February 13th, 2002 when one company shares its first-mover strategy and to hear experienced CEOs and other thought leaders in the business community debate the pros and cons of this controversial concept.
Topics for Discussion may include:<?XML:NAMESPACE PREFIX = Pclass=MsoBodyText>
- Defining first mover in 2002
- Identifying market opportunities or conditions where a first mover provides "the advantage"
- Discerning whether the advantages are universal or industry/market specific
- Erecting barriers to entry
- Dissolving barriers to grab the market from the first mover
- Assessing the company characteristics that affect its effectiveness as a first mover
- Organizing your plan of execution when entering a previously "un-served" market
- Developing strategies to be an effective first mover and for the latter entrant
- Determining how your timing affects your financing options
Members of our distinguished panel will provide perspective both as leaders of their own organizations and as market analysts. Their real-world experiences proise to e thought provoking for both new and seasoned entrepreneurs. Please join us for a dynamic discussion.
Moderator:
* Tom Kippola, Managing Director, Chasm Group; Venture Partner, Voyager Capital, LLC; author of The Gorilla Game: The Investor's Guide To Picking Winners In High-Technology
Presenting Company:
* John Wade, Executive Vice President & General Manager, Tenzing Communications, Inc.
Panelists:
* Anne Perlman, President & CEO, MessageOne
* Charles Hill, Professor, University of Washington Executive MBA Program
* Russ Aldrich, Managing Director, Guide Ventures, LLC
The MIT Enterprise Forum of the Northwest is a volunteer, non-profit organization that gives emerging technology-based companies the opportunity to present their strategies to panels of experts during a series of public forums. The events are affiliated with the Alumni Association of the Massachusetts Institute of Technology, and are open to anyone interested in growing or enhancing a business.
Register now, and join us on Wednesday, February 13th at 5:00p.m., at the Bellevue Hyatt Regency. Tickets for the February event are $35 per person, $45 after Friday, February 8th, space permitting. Prepaid reservations are required.
