Got Sales? - Driving Revenue Today

Growing revenue is both a necessity and a challenge.  While the necessity remains a constant, the challenge of getting customers to commit to your product or service offering is even more daunting when technologies are changing rapidly and the economic climate is uncertain.  Due to lackluster business activity, many technology companies are turning to new products and value propositions as a means of boosting revenues and profits.<?xml:namespace prefix = o /?>

The March 19, 2003 MIT Enterprise Forum dinner program will examine various strategies for achieving market traction and revenue growth for new or repositioned products.  The primary issues are relevant to both mature companies extending an existing product and startup companies facing the make-or-break march to market validation and profitability. The following will be addressed: 

• How to win initial customers for a new or repositioned product.

• What role should the CEO have in the sales process?

• How to infuse a "revenue is oxygen" mentality throughout your organization.

• How to make headway in an existing market with an existing product.

• Have some old rules-of-thumb become obsolete?

Moderator:
    Bill Ruckelshaus, Vice President, Corporate Development, Expedia

Presenting Company:
    Chris Noble, President and CEO, Singlestep Technologies

Panelists:
    Clark Kokich, President, Avenue A
    Gerald Loe, Vice President, Worldwide Sales and Services, Cray, Inc.
    Udai Shekawat, CEO, AskMe