Hidden Opportunities, Hidden Risks: The New Emerging World of BRIC - Brazil, Russia, India and China

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The New Emerging World of BRIC - <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /?>
Brazil, Russia, India and China

Listen to the Podcast

Join the MIT Enterprise Forum of the Northwest, moderator John Walsh of US Bank and adventrepreneurs" from HaloSource, Boeing, Microsoft and Starbucks for a thought-provoking look at how companies are pursuing venture integration in emerging markets such as the BRIC regions - Brazil, Russia, India and China.

These four economies have a combined global GDP of over 15 trillion dollars and are expected to dominate the world economy by 2050. As the political climates of these nations rapidly change and global capitalism is embraced, a new world is emerging. Our program will explore how US companies are reacting to this and the unexpected challenges and experiences they are encountering in their business (ad)ventures.

Our presenting company is HaloSource(R), whose health science technologies provide reliable, tested and proven solutions in the product categories of safe water, infection control and wound healing. John Kaestle, CEO of HaloSource, will share his company's journey on doing business with China and India from securing material, to establishing a presence and selling into the Indian market, plus its expansion into Brazil.

In addition, we will learn what powerhouse companies with established relationships in the BRIC region have experienced and how they compare and contrast with each other. John Walsh, Vice President and Manager from US Bank will moderate the panel including Joe Canterbury, Vice President - International Business Development from Starbucks; John Fernandes, Director, International Business Development - Local Software Economy Initiative from Microsoft; and Dinesh Keskar, Senior Vice President of Sales and President of Boeing Aircraft Trading from Boeing who will provide a variety of perspectives for a lively and information-filled evening.

Presenting Company

HaloSource - John Kaestle, CEO

Moderator

John K. Walsh, Vice President & Manager, US Bank

Panelists

Joe Canterbury, Vice President - International Business Development, Starbucks Coffee International

John Fernandes, Director, International Business Development - Local Software Economy Initiative, Microsoft

Dinesh Keskar, Senior Vice President of Sales and President of Boeing Aircraft Trading, Boeing

Presenting company: HaloSource

John M. Kaestle is president, chief executive officer and director of HaloSource, Inc. Kaestle is a veteran executive of chemical and manufacturing companies, with extensive international business experience. Prior to joining HaloSource, Kaestle served as the executive vice president and general manager of the Global Resins Business at Borden where he managed Borden's $900 million global formaldehyde and resins business, including 37 facilities in nine countries across North America, South America, Asia and Europe. Before that, he spent 20 years at Weyerhaeuser Company in executive leadership, CFO, information technology, sales and marketing, and manufacturing positions. John has extensive experience in international business development, Board and Corporate Governance roles, and in managing technology development and commercial negotiations. Kaestle is a graduate of Haverford College BA and the Tuck Business School at Dartmouth College MBA where he graduated with honors.

Event Moderator:

John K. Walsh, Vice President & Manager, US Bank

As Vice President of the International Banking Group, John Walsh is currently the Country Manager for South Asia, The Middle East, and Africa and is responsible for all sovereign and bank risk in this area. John publishes a newsletter entitled "Global Markets Update" and gives presentations to trade groups and corporate clients to inform them of current events in emerging markets and develop appropriate international strategies. Prior to joining U.S. Bank, he served as the Chief Financial Officer for Cruising Equipment Company, a high-growth, high-tech company in Seattle, and as an International Lending Officer at Seattle First National Bank. He has been a guest lecturer at numerous colleges and universities, including the University of Washington, North Seattle Community College, and Seattle Pacific University. John received his MBA from the University of Washington, concentrating in both Finance and International Business.

Panelists:

Joe Canterbury, Vice President - International Business Development, Starbucks Coffee International

Joe Canterbury joined Starbucks Coffee International in September of 2000 as Director of International Finance and Business Development and was promoted to Vice President in early 2002. He leads a global team responsible for driving Starbucks entry into new international markets, along with developing and executing the company's ownership strategy. During his tenure at Starbucks, the international business has expanded from 15 to 37 markets and from less than 500 stores to 3,500. In addition, Canterbury and the business development team support the international expansion of other businesses and channels outside the coffee shops. Before Starbucks, Canterbury worked for DaimlerChrysler (Daimler-Benz) where he was based in Stuttgart, Germany on global strategic and M&A projects. He also stayed in Argentina and numerous European countries for extended periods, as well as Singapore to lead M&A projects across Asia-Pacific. Before DaimlerChrysler, Canterbury worked in the Czech Republic a subsidiary of a large Austrian manufacturer. He has also worked in banking and oil. He earned an MBA from Texas A&M and a Masters degree in international business from the Austrian university, Johannes Kepler Universit"at, where he also learned German.

John Fernandes, Director, International Business Development, Local Software Economy Initiative, Microsoft Corporation

John Fernandes is a Director of International Business Development. He is responsible for Microsoft's Local Software Economy initiative, an effort focusing on the development and growth of software economies. He works in emerging and developed markets engaging with government, academic, venture, ISV and industry partners on shared goals of increasing technology jobs, economic growth, enhanced innovation and entrepreneurship. He previously spent four years in the Silicon Valley launching the Microsoft Emerging Business Team. This organization partners with venture capital and startup communities creating strategic business and technology alliances. Fernandes' international experience includes five years in the Middle East and Africa, where he ran Microsoft's efforts in the early days of the Internet. Responsibilities included MSN, developer relations, and telecom, enterprise, and e-commerce sales over 20 countries. John has a Masters degree in Public Administration from the University of Western Ontario, Canada, is a member of the Canadian Institute of Management, a TiE Charter Member, and an advisor to numerous startups and to Room to Read, a non profit that builds education infrastructure for under privileged children in Asia.

Dinesh A. Keskar, Senior Vice President of Sales, Boeing Commercial Airplanes

Dr. Dinesh Keskar is senior vice president of Sales at Boeing responsible for leading commercial airplanes activities in Brunei, India, Indonesia, Malaysia, Nepal and Asiana Airlines. He also oversees the operations of the Boeing India office. Previously, Dr. Keskar was the president of Boeing Aircraft Trading responsible for marketing Boeing owned aircraft to customers worldwide. Prior to that, he was the president of Boeing India where he was responsible for the company's sales and marketing, airline support and industrial activities in India. He has been a director of International Sales for Boeing Commercial Airplanes and has held senior positions in engineering, marketing and sales. During Dr. Keskar's tenure of over a decade in India, Boeing maintained a 100 percent market share. He is a member of the board of directors of the International Society of Transport Aircraft Trading (ISTAT), the U.S.-India Business Council, serves on the Advisory Board of the College of Engineering at the University of Cincinnati, a member of the Executive Committee of the Indo-American Society, and has been an active member of Indian community organizations in the United States. Dr. Keskar has been honored with the "Distinguished Alumni Award" by the University of Cincinnati. He received his bachelor's degree in mechanical engineering from India with a Gold Medal, and his master's and doctorate degrees in aerospace engineering from the University of Cincinnati. Further, he received his master's of business administration from City University in Seattle where he was a recipient of the President's Honor Roll. He also attended the Berkeley Executive Program at the University of California, Berkeley.

About MIT Enterprise Forum of the Northwest
The MIT Enterprise Forum of the Northwest is a volunteer, non-profit organization that gives emerging technology-based companies the opportunity to present their strategies to panels of experts during a series of public forums. The Seattle chapter of the MIT Enterprise Forum is one of 24 worldwide chapters of the MIT Enterprise Forum, Inc. affiliated with the Alumni Association of the Massachusetts Institute of Technology. All events are open to anyone interested in growing or enhancing a business.

In an effort to keep the chapters connected and the volunteers informed, each year the Enterprise Forum headquarters produces three newsletters with information on Enterprise Forum programs, as well as articles of interest to entrepreneurs and Enterprise Forum members. The latest issue is now available online and can be found at:http://enterpriseforum.mit.edu/ . You can also visit the archives of past Forum Focus issues with this link