A Whole New Ball Game: Marketing Successfully In the Web 2.0 World
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Marketing Successfully In the Web 2.0 World
Online marketing has transformed the way businesses and audiences interact. In the Web 2.0 world, end users drive the discussion, choosing where, how, and even if they will receive your marketing message. Companies must develop a compelling online marketing strategy - with the right mix of platforms and messages - that will engage audience members and still benefit the bottom line.
Join us for a unique opportunity to learn how leaders in the online marketing revolution are maximizing the power - and return - of search engines, the blogosphere, social networks and consumer-generated media.
Moderator: Jonathan Rosoff, Vice-President Strategy and Consumer Insights,
Avenue A | Razorfish
Panelists: Mike Murphy, VP Media Sales, Facebook
Derek Gordon, VP Marketing, Technorati
Ben Elowitz, CEO Wetpaint
Norman Guadagno, CMO Zaaz
The panel will discuss the challenges inherent to online marketing, including:
- Leveraging social networking sites to build relationships with members of the online community
- Using online publishing models - such as Wikis or other sources of user-generated content - to drive home your marketing message
- Managing the online conversation, including walking the fine line of generating publicity among bloggers
- Selecting the right methodology or technology to accurately gauge Web traffic, reach, and the overall impact of your online marketing activities
- Determining the appropriate key performance indicators for an online marketing strategy, and measuring ROI
- Tracking what is being said about a brand or company, and identifying who is driving the discussion
May Program Panelist Biographies
Avenue A | Razorfish
Jonathan Rosoff -- Vice-President Strategy and Consumer Insights
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. Driving digital media strategies for industry leaders, the company offers online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development.
As VP of Strategy & Customer Insights, Jonathan's team leads Avenue A/ Razorfish Fortune 500 clients in defining products & services, developing business plans for new digital ventures, planning for emerging technologies, and optimizing media and marketing programs through behavioral analysis and research. Their work spans a range of clients, industry verticals and practice areas. Recent client engagements include Microsoft, Getty Images, and The Seattle Supersonics.
Mike Murphy - Vice President of Media Sales
Founded in February 2004 by Mark Zuckerberg, Facebook helps people understand the world around them by developing technologies that facilitate the spread of information through social networks. The site has over 21 million active users in over 47,000 geographic, work- related, collegiate, and high school networks. Facebook is privately held and headquartered in Palo Alto, Calif.
Mike Murphy is the Vice President of Media Sales at Facebook where he leads media strategy, manages advertising inventory and oversees advertising operations. Mike joined Facebook from Yahoo!, where he was Vice President of Media Sales for the Western region. Prior to Yahoo!, Mike founded the company TAG that provided outsourced sales, marketing and business development services to established technology and early-stage start-up companies.
Technorati
Derek Gordon - VP Marketing
Technorati is the world's leading authority on what's happening in the world of citizen media. Currently tracking nearly 73 million blogs in near real-time, Technorati also surfaces video, podcasts, games, music and other forms of citizen media published to the World Live Web.
Derek "DJ" Gordon is responsible for marketing communications and product marketing initiatives at Technorati. With nearly 20 years experience in the field of marketing, DJ has worked with The Thomson Corporation, VaxGen, DigitalThink and the San Francisco AIDS Foundation prior to joining the Technorati team.
Wetpaint
Ben Elowitz - Co-Founder and CEO
Wetpaint is changing the way people share and collaborate about passions and interests online through its consumer-friendly Wiki platform. Wetpaint is managed and staffed by seasoned Internet veterans from companies such as Blue Nile, Amazon.com, RealNetworks, and Expedia. Wetpaint is headquartered in Seattle's historic Pioneer Square. Founded in 2005, the company is backed by Accel Partners, Trinity Ventures, and Frazier Technology Ventures.
Ben is a passionate entrepreneur. In addition to co-founding Wetpaint, he is best known for his success as co-founder and vice president of Blue Nile, Inc., the company that is widely acknowledged as the first and most successful online luxury goods retail site.
ZAAZ
Norman Guadagno - Chief Marketing Officer
ZAAZ helps the world's most powerful brands grow and thrive online with performance-driven design, analytics, and optimization services. As a full service interactive agency, ZAAZ provides web strategy, design, development, user experience, analytics, and optimization to Global 1000 companies including Microsoft, Sony, Ford Motor, Converse, and others. ZAAZ is part of the WPP group of companies.
At ZAAZ, Norman is responsible for corporate brand and communications, marketing strategy, strategic partnerships and high-level client engagements. Throughout his career at ZAAZ, Microsoft, and other companies, he has brought dozens of software products and services to market, rebranded and repositioned companies and products, and helped drive thought leadership across multiple technology sectors.
THERE WILL BE A LIMITED NUMBER OF SEATS AVAILABLE FIRST COME FIRST SERVED, AT THE DOOR BEGINNING AT 5:00 P.M.
