The MIT Enterprise Forum presents Solving the Weakest Link: Sales, the next program in the Enterprise Forum's ongoing Satellite Broadcast Series. Scheduled to take place on Thursday, January 23, 2003 at 4:00 p.m. PST, the broadcast will focus less on sales strategies and theories, and more on the actual processes necessary to successfully complete sales cycles. As Howard Anderson, the programs' moderator, says, "the ability to sell is the single most critical success factor of [any] new enterprise."
In an exciting departure from previous programs, Solving the Weakest Link: Sales will feature role-playing demonstrations conducted by Howard Anderson and his two panelists, Ken Morse and Tim Kraskey. Anderson is president and chairman of The Yankee Group and founder and senior managing director of YankeeTek Ventures. Ken Morse is managing director of the MIT Entrepreneurship Center and Tim Kraskey is managing director of YankeeTek Ventures. The broadcast's format is based on Anderson's "Sales and Sales Force Management" graduate-level course that he teaches at MIT's Sloan School of Management.
The program starts at 4:00 p.m. PST sharp from MIT's Kresge Auditorium in Cambridge, MA.Pacific Northwest sites will be at Fisher Plaza at 140 Fourth Avenue North in Seattle and a new location in Spokane at theFoley Teleconference Center at Gonzaga University. We suggest you arrive 15 minutes prior to the presentation.
