Developing an Effective Go-To-Market Strategy
There is nothing more critical to the success of a venture than effectively taking your product or service to market. It is how the business makes money. A Go-To-Market strategy is not just about sales it also includes marketing, channels, partners, advertising, branding and product development. A good strategy will also consider the competition, positioning and of course the customer. Your Go-To-Market strategy may change over time but it should be formed early on and help to focus your efforts along the way.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /?>
Join the MIT Enterprise Forum's Venture Lab Speakers John Browne of Workpump, and Kamyar Moinzadeh of Airbiquity as they share their knowledge and experience regarding effectively taking products and services to market.
This seminar will:
- Identify the major components of an effective go-to-market plan/strategy and explain how they work/fit together.
- Drill down into the components and explain the elements/options within each so you can work towards piecing together a plan that is right for your unique situation.
- Present case studies of companies that have planned, implemented, revised and re-implemented their Go-To-Market Strategies.
John Browne Founder and Managing Director of Workpump Inc.
John has been involved with commercial software since 1977. He has had direct responsibility for all phases of software creation and marketing. After 11 years at Microsoft working on products like Visual C++, Windows CE, and Excel, John founded Workpump, a company in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /?>
Redmond that helps high-growth companies turn their technology into sales.
Workpump provides services guaranteed to help your software or hardware company accelerate customer acquisition and increase sales.
Netupdate(R), Inc., is a software development and services company providing unique solutions to mortgage lending professionals that increase loan pull through and reduce costs.
Kamyar Moinzadeh President & CEO of Airbiquity
Kamyar has over 14 years of experience in the wireless industry where he has held several senior management and engineering positions. He previously served as Airbiquity's CTO and Vice President of Engineering, where he was instrumental for development and delivery of Airbiquity's products into the automotive market. Prior to joining Airbiquity, he served as Vice President of Product Marketing for Netro Corporation and the Director of System Architecture and Advanced Technologies for AT&T Wireless Services. Kamyar played a major role in the advanced technology development of AT&T Wireless' fixed wireless technology and key member in the design of AT&T Wireless' FWS voice and data network. Prior to that, he held a number of senior engineering positions with Motorola, where he designed and developed wireless data products. Kamyar is author of several patents and holds a B.Sc. in Computer Science from Washington State University.
Airbiquity's experienced engineering teams develop cutting-edge over-the-air data transport technologies. Airbiquity provides a full suite of products that enable implementation of our products as well as integration and support services.
