Inception to Acquisition Success Story – InstruMed, Inc

Brought to you by: Knobbe Martens and Microsoft BizSpark

In 2007, a medical device company named InstruMed, Inc. was acquired by global giant Stryker Corporation. InstruMed’s success in developing and commercializing its SmartPump system in this intensely competitive market had made it a strategic acquisition target. InstruMed had successfully established itself while displacing an entrenched and dominating competitor that had enjoyed a 95% market share.

Join us on April 7^th for our last VLab of the season to learn how entrepreneur Michael E. Hovanes planned, funded, and operated his company profitably all the way to a successful exit. During this case study, you will get the hands-on information you need to ensure the success of YOUR business, including how to:

Translate market vision into winning products without VC investment
Establish your competitive advantage quickly, using strategic marketing techniques
Self-fund, supporting expansion via revenue growth
Sell your company without investment bankers
Negotiate an acquisition with an industry giant acting from a position of strength

This event will be relevant to entrepreneurs from ALL industries, not just those in the medical field.

Speakers

Michael E. Hovanes, Former President & CEO, InstruMed, Inc. / Currently serving as Board Member and Chairman with selected companies
Joseph P. Whitford, Partner & Co-chair, Life Sciences Practice, Davis Wright Tremaine (represented the company during the acquisition)

Event Schedule