In our continuing effort to bring you the information you need to be successful in today's challenging environment, the MIT Venture Lab has added a fourth seminar to the spring series - Taking your product to market! <?xml:namespace prefix = o /?>
Given the current market conditions and investor attitudes, entrepreneurs need more than a great idea. The product or service must be positioned properly in order to reduce market risk, and the ultimate proof of concept is a satisfied customer. Whether you are clarifying your vision, developing your product/service or nailing down sales, this seminar is designed to bring you real world information you can use in your pursuit of both customers and investors.
Presentation topics will include the following and questions will be encouraged:
- How are sales and marketing different? How do they work together? - How to determine a price for your product - How to market your product and differentiate it from the competition - Finding and leveraging complimentary products - Sales strategy options and their requirements - What is a typical sales process for any given customer? - How you can get the right people involved in moving your product to customers - How is a sales force compensated? - How much will it cost to sell your product? - How to get your first sale
