Big Data

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We have entered the age of Big Data. According to some studies, as much as 90% of the data in the world today has been created in the last two years alone. Big data comes from everywhere - sensors used to gather climate information, user posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone transactions to name just a few. Join us on Wednesday, January 16th to hear about the impact and opportunities created by the growth of Big Data, moderated by Managing Partner of Len Jordan:

Big Data is somewhat of a marketing term (remember “Cloud”?) that is being overused, but it represents a whole group of related technologies which revolve around the collection, analysis and usage of very large volumes of data.  These things are happening in ways that have only become feasible due to various technical breakthroughs in the last 2-3 years.

In this program we will cut through the marketing hype and present a framework for discussing Big Data which breaks it down into segments with unique characteristics and clearly defined opportunities.

Key discussion areas:

  • Big data is evolving into three layers: infrastructure, analytics & applications, with the infrastructure layer starting to reach maturity with the development of standards and commoditization of services
  • Big data is being used in a wide range of applications, but not all of these applications represent areas where potential customers are willing to spend large amounts of money on marginally better solutions
  • Big data have proven difficult to successfully implement without access to skilled resources that are in limited supply


Len JordanLen Jordan is a Managing Director at Madrona Venture Group and currently serves on the boards of Bizible, Cedexis, Maxpoint and Zapd.  Prior to Madrona Len was a General Partner at Frazier Technology Ventures and continues to serve on the boards of Control4, DSIQ, Medio and Wetpaint on their behalf.  Len spent 14 years at venture-backed software companies prior to joining Frazier in 2003.  He was most recently SVP of RealNetworks (Nasdaq-RNWK) from 1996-2001 and ran the division responsible for more than half of the company's revenue.  He was President of Creative Multimedia prior to its acquisition by IHS (Nasdaq-IHS) and started his career in product marketing and management at Central Point Software (acquired by Symantec- Nasdaq- SYMC).  Len graduated from the Eccles School of Business at the University of Utah with B.S. degrees in Finance and Economics.  He is Vice-President of the Board of Trustees of Seattle Country Day School.


Brian LentBrian Lent brings more than two decades of technology, entrepreneurial and product leadership to Medio, having co-founded Medio in 2004 from his role as Entrepreneur-in-Residence at Mohr Davidow Ventures. Prior to joining Medio, Lent was the founding CEO of Intelligent Results, a leading business analytics enterprise software company later acquired by First Data Corp. Brian also held the position of Director of Information Technology at Before becoming part of Amazon, Brian served as Principal and Director of Applications at Junglee Corporation, the first company to launch a shopping comparison search and recommendations engine, which was acquired by Amazon in 1998.  Brian studied in the Ph.D. program at Stanford University and there he co-founded MIDAS (Mining Data at Stanford), the lab that incubated the Google crawler and search engine. Brian holds a B.S. in Computer Science from the University of Nevada, Reno and a Masters and Ph.D. Candidacy in Computer Science from Stanford University. Brian also serves as a member of the Founding Board of the University of Washington’s Information School, bringing an emphasis on Big Data and analytics.


Stephen PurpuraCEO and a co-founder of Context Relevant, Stephen Purpura has more than 20 years of experience as a data scientist, an inventor, an academic, and a production software developer. He has worked on both Microsoft Windows and as the Chief Security Officer of MSFDC, one of the first Internet bill payment systems. He is also recognized as a leading expert in the fields of machine learning, political micro-targeting, and predictive analytics.
Stephen received a bachelor’s degree from the University of Washington, a master’s from Harvard, where he was part of the Program on Networked Governance at the John F. Kennedy School of Government, and he is set to be granted a PhD in information science from Cornell.


Paul SanfordOver the past 15 years, Paul Sanford has paid the rent as a developer – first COBOL, then Java, then led post-sales for a startup(eventually acquired by Salesforce) and worked on BPM, SOA, cloud and developer tools offerings for Microsoft. Paul is now the general manager of the Splunk Seattle engineering team responsible for delivering Splunk’s developer platform and Microsoft solutions. ()  Paul received his undergraduate degree from American University in Washington, DC and a graduate degree from Wake Forest University in Winston-Salem, NC.  Paul lives with his wife and two children in Seattle.


Event schedule

5:00 - 6:15 pm – Networking / cash bar / buffet

6:15 - 8:00 pm – Panel discussion

8:00 - 8:15 pm – Q&A



Thursday, January 17, 2013 - 1:00am