Gaining Altitude: Sales and Marketing Beyond Take-Off

Once you've launched your company, how do you build a marketing and sales strategy that soars? Join us at the January 17, 2001 MIT Enterprise Forum when Hablador, a seed-stage Web site content management firm, discusses the challenges of moving from early adopter customers to broad market presence and high-flying sales. Hear our panel of experts give feedback on the difficult decisions involved in choosing sales and marketing strategies, timing implementation efforts, adjusting strategies when the market changes, and cost effectively managing sales and marketing resources. Specific challenges to be discussed include:* Building and motivating a sales force* Recruiting appropriate channel partners at a time when the target channel is rapidly changing* Creatively adopting new technologies to optimize sales effectiveness* Prioritizing timing and spending for marketing programs* Using marketing feedback to guide product development* Measuring the effectiveness of marketing and sales campaignsMembers of our distinguished panel have a wide set of experiences in building sales and marketing programs and organizations. Their war stories, advice and suggestions for Hablador will be thought-provoking for both early-stage companies and more mature enterprises. Please join us if you're interested in enhancing the effectiveness of sales and marketing programs in your company.Presenting Company: Chris Knotz, President/CEO, HabladorModerator: Judy Neuman, MaveronPanelists: Scott Ferris, President/CEO, VendariaLisa Hjorten, President & CEO, Pacific Edge SoftwareBo Wandell, President, SafeHarbor Technology CorporationRegister now, and join us on Wednesday, January 17, 2001, at 5:00 p.m., at the Bellevue Hyatt Regency. Tickets are $35 per person, $45 after Friday, January 12, space permitting. Prepaid reservations are required and may be arranged as follows: register online at www.mitwa.org or call (206)283-9595. VISA, MasterCard and American Express are welcome. Companies may reserve a table of 10.Social hour and registration begin at 5:00 p.m. Dinner is served at 6:15 p.m. Panel presentation to follow.