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"How To: Get Customers "

(Part Three of the Business Execution Series)

One Union Square Boardroom

600 University St., First Level

(Lower lobby, 6th Avenue level, behind the escalator)

Seattle, WA 98101

The third event in this series, How To: Get Customers, will provide attendees with step-by-step procedures that when executed properly should result in paying customers.

Acquiring customers in today's market is more difficult than ever.  Whatever the stage of your company, your product or service must have proven value for the target audience and be delivered through a channel that correctly balances your products value, complexity/cost of sale and price.

Join Venture Lab speakers Colin McWhinnie, President of SalesXperts and Jason Hausske, Managing Partner at Atlas Accelerator as they share their knowledge, experience and perspective surrounding this exciting and critical topic. 

Issues discussed will include:

-          Knowing your Market, Positioning, Target Customers & Value Proposition

-          Developing referenced customers/users

-          Tuning the product or service to the customers needs

-          Channel options and issues

-          Balancing your products value, cost of sale, channel and price

-          Lead generation techniques (internet, telemarketing, "traditional", etc, etc)

-          Types of sales cycles & processes

-          Closing the deal

Speakers:

Colin McWhinnie - President - SalesXperts

Colin McWhinnie, President of SalesXperts a Canadian company that specializes in helping technology-based businesses develop scaleable and replicable sales processes. Colin is well known for his professional speaking and training programs and has helped companies that range from Oracle, NetSuite and Sun to over 100 emerging technology companies to develop programs that acquire customers.

Jason Hausske - Managing Partner - Atlas Accelerator

Jason Hausske is Managing Partner with Atlas Accelerator where he helps early stage companies on customer and market development. Jason brings more than 15 years of sales and partnership development experience, including more than 10 years in high technology ventures. Recently, Hausske has guided sales for many early stage companies, including GridNetworks, BigScreen, vCustomer, eProject and Morse Best Innovation, where he helped triple revenues in his first year. Prior to this, he held key sales and business development leadership positions for Exodus Communications, including Director of Private Equity Alliances, where he was instrumental in forming partnerships with leading venture capital and investment firms. In his role as a regional sales director, Hausske helped grow Exodus revenues from $12 million to $800 million in just four years. Prior to Exodus Communications, he managed one of five national regions for the Dialog Corporation, a leading market research firm owned by the Thompson Corporation. Hausske holds a degree in economics from the University of Washington.