Pricing, Marketing & Sales
"Pricing, Marketing & Sales"
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Generating revenue and profit is what business is all about! Now that we have extensively covered financing early stage companies, it is time to get back to making money as opposed to raising it.
The only way companies can optimize revenue flow is to have symmetry and balance between Pricing, Marketing and Sales. Join Venture Lab speakers Lawson Abinanti of Messages That Matter and Doug Woodward of Smart Starters as they share their knowledge, experience and perspective surrounding these fundamental business issues.
As always, our goal is to deliver hands on "HOW TO" information that can save you time and frustration while helping you make money.
This event will discuss:
- Pricing (Methodologies based on product/service and market segments)
- Marketing - Market Analysis and Message (Product Positioning, Identifying, Sizing, Segmenting and Targeting its Market => Generating Demand)
- Sales (Methods/Strategies and Distribution => Servicing the Demand)
Speakers
Lawson Abinanti, Co-founder of Messages that Matter; a consulting firm that focuses on message strategy development for B2B software and technology based companies. Clients include ADP Canada, ES Research, Mapinfo and RightNow Technologies to name but a few.
Lawson has extensive experience in developing and implementing sales and marketing strategies on a global level for companies in the software industry. He brings a wealth of knowledge and experience to the central importance of creating the right marketing message to build product awareness that in turn leads to a successful sales implementation.
Doug Woodward, Chairman and CEO of Smart Starters; a management consulting firm dedicated to accelerating time-to-liquidity for early stage high technology organizations by providing packaged services designed specifically for early-stage companies.
Doug has served as acting CFO for two of Puget Sound's fastest growing companies: Who's Calling and 180 Solutions where he led several rounds of financing for both companies including Seattle's largest private equity financing; a $40 million recapitalization for 180 Solutions. He was also co-founder of Microsoft Consulting Services (MCS) and helped build it into the $400 million plus business that it is today. In addition as a Microsoft General Manager, he was responsible for re-engineering Microsoft's Sales Operations which includes Customer Service, Outbound Telesales, Field Marketing, Worldwide Sales and Technology Training, Worldwide Sales and Marketing Information Systems and the Sales Force Automation Group.
